Analytics

Retention Benchmarks: Churn Due To "Abundance"

Benchmarks: churn due to abundance
Sarah Reyes
1 minute
Retention Benchmarks: Churn Due To "Abundance"

New benchmarks for how subscription businesses are overcoming churn caused by "abundance" or "having too much".

This is a common problem for DTC subscriptions and one of the top reasons for subscription cancellations. Here are the best ways to overcome this problem.


[ From 49,478 subscription cancel experiences since 1/1/22 ]

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