September 21, 2021
When a customer is in your cancel flow, you can increase your save rate with a bit of personalization and appreciation.
Messaging that acknowledges how long a customer has been a subscriber and shows appreciation for their patronage increases the likelihood of saving the customer by ~17%! Similarly, using this kind of messaging in win-back emails increases the conversion rate by nearly 9%.
A little personalization + appreciation goes a long way!
(Note: this is a quick add inside RetentionEngine, just add Customer Context for the number of orders).